Shred Ramps
Brand Identity
Newquay, Live Project, 2021
Brief
Using visual influence from skateboarding, rebrand the ledge & ramp company Shred Ramps. Focus on changing their current identity to one more likely to leave an impression.
Outcome
Logo and brand identity for the lovely Shred Ramps, a Cornish company focused on creating high quality skateboarding features. From ramps to ledges they make personal grinding and launching apparatus for all levels and abilities: everything and anything you need for your own little DIY. I tried to bring this to life through the branding of this project: with the letter shapes highlighting this link to carpentry, whilst fitting the skate aesthetic. The colours and final design also reflect the energy of this sport, with the rough edges highlighting the movement, creativity and emotion of skaters in their personal DIY hot spot.
Branding, Identity, Illustrator
